The BMC’s Sophie Cox and Jamie Vardy to run London Marathon for SportsAid

Posted by Team BMC on 23/02/2024

England Talent Manager for the BMC and GB Climbing Sophie Cox and GB Climbing Coach Jamie Vardy are both signed up to run the London Marathon on the 21 April 2024 to raise funds for SportsAid.

Several GB Climbers have received vital funding from SportsAid early on in their careers, including this year’s Olympic hopeful Toby Roberts and British Youth Lead and Boulder Champion Rhys Conlon. 

SportsAid is a charity that supports talented young athletes (aged mostly between 12-18 years of age) to achieve their ambitions in sport and life. It is the only national charity of its kind, helping over 1,000 young British sportsmen and women every year who are aspiring to become the country’s next Olympic, Paralympic, Commonwealth and World Champions. 

SportsAid helps with training and competition costs and acts as a real motivation boost, and the typical value of a SportsAid award is £1,000. The funds are generated through a combination of commercial partnerships, trust and charitable funds, and fundraising activities like Sophie and Jamie’s London Marathon run. 

Sophie says, “At 42 years old I've decided to attempt my first 42.2km raising funds to support SportsAid. As a former Team GB Athlete myself, and now as England Talent Manager for GB Climbing, I understand the realities of what it takes to get to the top, and every little helps. For the next few months I am going to be training (by the way, I'm not a big running fan!) and campaigning to raise funds, so I would love your support.”

Jamie says, “As a GB Climbing Coach, I've witnessed first hand the amazing impact SportsAid can have for young athletes. This is my opportunity to further support our ever growing talent and help even more young people achieve their climbing aspirations. This is also a cause close to home, coming from a poor background personally and wanting to achieve as a young kid, but more often than not coming up against financial barriers out of a young person's control. Hopefully my small contribution will help make a difference to at least one young athlete.”

Your support will make a direct impact!

Sponsor Sophie

Sponsor Jamie

The money you donate to SportsAid is able to help athletes in many different ways - no matter how big or small the amount you decide upon!

  • £5 will help one of Britain's best young athletes get to their next training session
  • £15 will help a young footballer purchase new shin pads
  • £25 will help a young gymnast pay for a pair of wrist supports
  • £50 will help a young kayaker replace a damaged helmet
  • £100 will help a young judoka visit a physio for rehabilitation from an injury
  • £250 will help a young swimmer pay for accommodation for a weekend training camp
  • £500 will help a young boxer travel to their next major international competition
  • £1,000 will provide a full year's worth of support for a SportsAid athlete


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