Wild Country's Pure Chalk 2% initiative is off to a good start, having raised £710 for the BMC's Crag Care Fund in its first year.

Wild Country pledged to donate 2% of the turnover on sales of all products sold in its chalk and bouldering accessories ranges to the BMC's Crag Care Fund.

Dave Turnbull BMC CEO says: "It's great to see Wild Country raising money to help our crags. They were one of the founder members of the BMC Access Fund when it was set up in the early 1990s.  This latest initiative shows their long term commitment to the crag and mountain environment."

The BMC Crag Care Fund was set up in 2008 to directly benefit the crags and to aid access and volunteer opportunities - with the emphasis on practical work.

Projects which have already benefitted from the fund include Nesscliffe, Bwlch y Moch, Sea Walls (Avon), Llanbradach (South Wales), Lower Pen Trywn and Horseshoe Quarry.

Wild Country is set to continue the initiative. So you can continue to stock up on chalk at the same time as helping keep our climbing areas in better shape. Find out more about the products included in the scheme on the Wild Country website.

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